SALVADOR, BAHIA. MAY 18TH: Esporte Clube Bahia have announced that they will launch a Fan Token on world-leading blockchain powered fan engagement and rewards app Socios.com. EC Bahia becomes the eighth Brazilian football club to partner with Socios.com, providing their fans with the opportunity to join the most empowered and engaged community in sport.
Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite teams. More than 1.5M users from 167 countries have downloaded Socios.com, with Fan Token holders able to influence their favourite teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app.
Esporte Clube Bahia, known as Bahia, is a Brazilian professional football club, based in Salvador, capital city of the state of Bahia, famed for its large and passionate fanbase. Bahia won Brazil’s national championship, the Brasileirão, in 1959, overcoming a Santos team that featured Pelé, before triumphing again in 1988. Bahia are also the first Brazilian team to take part in the Copa Libertadores.
EC Bahia join fellow Brazilian clubs Clube Atlético Mineiro, S.C Corinthians, Flamengo, São Paulo FC, CR Vasco da Gama, Palmerias and S.C International on the Socios.com roster, which features over 150 of the biggest sporting organisations in the world. Big names from Socios.com’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal and UEFA. Over 50 major US sports franchises from the NBA, NHL and NFL, MMA outfit UFC, several Formula One teams and leading lights from the world of esports are also all on board.
Socios.com is on course to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. Socios.com will also reward more fans than ever before with as many as 17,000 fans set to watch games for the teams they love in style in 2022. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. Socios.com will also increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.
Socios.com will broadcast its first-ever TV commercial, featuring Alessandro Del Piero and Lionel Messi, across mainstream channels in Brazil in the near future. Details on the launch of the Bahia Fan Token (FTO®) will be revealed in due course.
Guilherme Bellintani, president of Bahia, said: “We are very happy to have Socios.com as a partner, proving the international strength of the club. There is a phrase that our fans like to say on social media that is ‘Bahia is the world’. A pioneering spirit and innovation are hallmarks of the club”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We’re delighted to welcome EC Bahia as our eighth Brazilian partner. There’s an extraordinary passion for football in Brazil and the clubs recognise that their fans deserve every opportunity to be recognised and rewarded for their support.
“We look forward to creating amazing opportunities and new experiences for Bahia fans.”
Socios.com is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, São Paulo Istanbul, Miami, Malta andLyon. The company will open an office in Milan in the near future. Chiliz $CHZ the digital currency of the Socios.com platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges.
