POHANG, SEPTEMBER 3RD: K League 1 Club Pohang Steelers have become the first Korean sporting organisation to partner with Chiliz $CHZ, the leading global blockchain providers for sports and entertainment. The partnership will see the club join the roster of major sporting organizations on Chiliz fan engagement platform Socios.com.
Socios.com is built on the Chiliz blockchain infrastructure and uses $CHZ as its on-platform currency. Chiliz has been listed on many major exchanges, including the Korean platform Upbit.com.
The new partnership will see the club and Chiliz work together to establish common blockchain initiatives aimed at enhancing fan engagement. Initially, fans will be able to interact with the club and vote in fan polls using Socios.com’s native $SSU Token.
Powered by the Chiliz $CHZ blockchain infrastructure, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases.
Founded in 2018, the company has multiple office locations around the world, including Korea, and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future.
In-seok Choi, CEO of Pohang Steelers said:: “We are delighted to be partnered with Socios.com, providing new platforms for football fans along with leading European football clubs such as Barcelona, Atlético Madrid and Manchester City. We look forward to reaching football fans with various contents using blockchain technology.”
Alexandre Dreyfus, CEO and founder of Chiliz and Socios.com said: “This is a landmark announcement for us and we’re delighted that this prominent club has chosen to embrace Socios.com.
“Pohang Steelers are our first Korean partner, but there will be many more to come. We look forward to establishing common blockchain and fan engagement initiatives with the Steelers, announcing more partnerships in Korea and raising the profile of Socios.com and Chiliz throughout the country.”
