RIO DE JANEIRO, JUNE 06TH: Fans of Campeonato Brasileiro Série A giants Fluminense will soon be able to join the most most empowered and engaged community in sport following the club’s announcement that they will launch a Fan Token on Socios.com. Fluminenese becomes the ninth major Brazilian club to partner with the world-leading blockchain powered fan engagement and rewards app.
Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite teams. More than 1.5M users from 167 countries have downloaded Socios.com, with Fan Token holders able to influence their favourite teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app.
Established on the 21st of July 1902, Fluminense is a pioneering brand in Brazilian football. The club built the first concrete stadium in Latin America, Estádio de Laranjeiras, which hosts the Copa América, the Pan American Games and the first-ever official match of the Brazilian National Soccer Team. A giant of Brazilian football, with fans spread all over Brazil and across the world, Fluminense is four-time National champion, champion of Copa do Brasil and 32 time State champion. Throughout its almost 120 years of history, idols such as Rivellino, Castilho, Carlos Alberto Torres, Gerson, Didi, Assis, Washington, Romário, Fred, Deco, among many others, have played for Tricolor.
Fluminense join fellow Brazilian sides Clube Atlético Mineiro, S.C Corinthians, Flamengo, São Paulo FC, CR Vasco da Gama, Palmerias, S.C International and Bahia on the Socios.com roster, which features over 150 of the biggest sporting organisations in the world. Big names from Socios.com’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal and UEFA. Over 50 major US sports franchises from the NBA, NHL and NFL, MMA outfit UFC, several Formula One teams and leading lights from the world of esports are also all on board.
Socios.com is on course to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. Socios.com will also reward more fans than ever before with as many as 17,000 fans set to watch games for the teams they love in style in 2022. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. Socios.com will also increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.
Socios.com will broadcast its first-ever TV commercial, featuring Alessandro Del Piero and Lionel Messi, across mainstream channels in Brazil in the near future. Details on the launch of the Fluminense Fan Token (FTO®) will be revealed in due course.
“Fluminense is very proud to join Socios.com, a global leader in the Fan Token segment and part of the world’s top teams. This partnership opens a universe of innovation possibilities for the club’s growth in the digital field and will offer new ways for the club to engage with and interact with fans”, said Mário Bittencourt, President of Fluminense.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We’re very proud that Fluminense have become the latest sporting giants to join our network and look forward to creating incredible new opportunities for Tricolor fans.
“Brazil’s biggest clubs are backing our vision and are committed to using Socios.com to enhance the fan experience for hundreds of millions of supporters at home and around the world.”
Socios.com is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, São Paulo Istanbul, Miami, Malta andLyon. The company will open an office in Milan in the near future. Chiliz $CHZ the digital currency of the Socios.com platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges.
