QUICK TAKE
- Professional Fighters League (PFL) presents MMA action in the sport season format. Renowned for its innovative and tech-first approach, PFL has experienced breakout growth in recent years and is followed in 160+ countries.
- Fans will be able to use Fan Tokens, digital assets that provide engagement opportunities including voting rights and the chance to earn exclusive rewards, on blockchain-based fan voting and rewards app Socios.com.
- PFL will become the first sports league in the world to increase engagement with its global following through Fan Tokens.
NEW YORK, October 22nd 2020: Professional Fighters League (PFL) have announced plans to launch a Fan Token on blockchain-based fan voting and rewards app Socios.com.
The PFL is the fastest growing and most innovative sports league in the world. Thanks to this new partnership, fans can look forward to a stronger connection with the PFL through Fan Tokens – digital assets that provide engagement opportunities, including voting rights and the chance to earn exclusive rewards on Socios.com.
Fan Token holders will be able to participate in various polls and contests over the course of the PFL’s Regular Season, Playoffs, and Championship on Socios.com, including the chance to award fighter bonuses. Fan Token holders will also be able to earn innovative digital and real-life rewards linked to the PFL, while new features including a Leaderboard, Chat and Games will provide additional engagement opportunities on the app.
The global partnership with the PFL also provides Socios.com with rights to use PFL logos and branding for advertising and promotional usage. Socios.com logos will be featured in and around the cage and arena.
The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a Regular Season, Playoffs, and Championship for a million-dollar prize. PFL’s differentiated format and exciting fights sparked breakout growth for the league. PFL events are broadcast live in primetime on ESPN2 and ESPN+ in the United States and distributed to 160 additional countries around the world on premium sports networks.
Socios.com Fan Token partners include FC Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, AS Roma, Galatasaray, Trabzonspor, CA Independiente, Apollon Limassol and esports organisations Team Heretics and OG. Young Boys of Bern and Belgian side STVV will launch Fan Tokens in the near future. Many more clubs are set to launch Fan Tokens before the end of the year, with leading IPs from sports and entertainment also primed to join the Socios.com roster in the near future.
Details on the name of the PFL Fan Token, total supply, price and launch will be revealed at a later date.
Peter Murray, CEO of the PFL, said: “As a league at the forefront of technology and innovation, we are committed to pushing the boundaries of fan engagement, providing the 450 million MMA fans worldwide with unprecedented access to the PFL, our fighters, and the action.
“We’re thrilled to partner with Socios.com as they share in our passion for engaging fans in new and cutting-edge ways. We have seen this come to life through their work with iconic global sports properties like FC Barcelona and Juventus, and we look forward to delivering the same experience to MMA fans.”
Alexandre Dreyfus, CEO and Founder of Socios.com, said: “We’re excited to partner with the Professional Fighters League, an innovative MMA organisation who share in our belief that the fan experience can be elevated through technology.
“MMA has experienced explosive global growth, and its fanbase is young, passionate and digitally-savvy. We look forward to creating unique engagement opportunities that will continually set the bar for how leagues and teams interact with fans and vice-versa.”
-ENDS-
For Further Information:
Socios.com
Andrew Clarke – Global PR Manager
For more information please visit www.socios.com
