September 16th: Socios.com, the world’s leading fan engagement and rewards platform, is pleased to announce that it will be Official Partner of the 2022 Ballon d’Or Awards. Socios.com assumes the title of Official Partner for the second year running.
The Ballon d’Or Awards is the leading individual recognition ceremony in football and has been a mainstay of the world game for 66 years.
The 2022 edition of the event will take place at the glamorous Théâtre du Châtelet in Paris on the evening of October 17th, with stars of the world game, many of whom currently play for Socios.com partner clubs, hoping to walk away with the coveted prize.
The partnership with the Ballon d’Or Awards is a natural brand fit for Socios.com, who have also taken a place at the heart of world football and share the same passion for the beautiful game.
More than 170 major sporting organisations, including many leading football clubs from Europe and Latin America, have partnered with Socios.com to create new experiences and opportunities for their fans through Fan Tokens.
Fan Tokens are digital assets that enable fans to access highly engaged communities where participation in games, club polls, predictors and other features unlocks access to rewards including club merchandise, VIP tickets, and unique, memorable club experiences.
The partnership offers Socios.com valuable brand exposure at one of the most prestigious events in the football calendar.
Socios.com is committed to using this partnership to highlight the benefits of its platform to a global audience with a comprehensive rights and activation plan to include logo on signage at the Théâtre du Châtelet, on both red carpets, and across backdrops for international TV, mixed zone, press conference and hospitality.
Activations designed to shine a light on the benefits of owning Fan Tokens and joining Socios.com’s thriving fan engagement and rewards community will include:
Sit with The Stars
- A Socios.com Fan Token holder and a guest of their choice will be able to attend the event and take up their position among football’s finest.
- This unique experience will be transformed into a cherished piece of video content to be shared on Ballon d’Or channels, recreating the ‘Golden Night’ our Fan Token holder joined football’s elite.
- We’ll also be sending an internationally recognized influencer along to join our lucky Fan Token holder and guest to chronicle the evening’s events and share via their channels.
Socios.com will also reward some lucky Fan Token holders with VIP tickets to the event.
Alexandre Dreyfus, CEO of Socios.com, said: “We’re delighted to partner with Ballon d’Or once again, giving us the opportunity to promote our brand at football’s most prestigious annual event.
“Millions of fans are already enjoying Socios.com and exposure on this scale allows us to present our thriving rewards and engagement community to many millions more.”
Socios.com’s roster features football giants FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid and many more massive European teams. Socios.com also has a major presence across South America, including many big clubs from Brazil, Mexico, Chile and Argentina. In addition to football, MMA giants UFC, leading Formula 1 teams, a host of esports organisations and over 70 major US sports franchises from the NBA, NHL and NFL and MLS are all on board.
