JULY 16TH – VALENCIA: Valencia CF have launched their new kit for the 2021/22 season, which includes the $VCF Fan Token on the front of the shirt, after releasing a photoshoot featuring first-team stars Gabriel Paulista, Yunus Musah and Toni Lato
Today’s launch follows the June 18th announcement that VCF had agreed a partnership with Chiliz – the leading blockchain providers for the global sports industry – to launch a Fan Token on the Socios.com fan engagement app and to become the first club in the world to promote their Fan Token from the front of their shirt.
Valencia CF will launch the $VCF Fan Token on Socios.com in the very near future, providing fans with a powerful new way to influence and engage with the club. Socios.com will become a meeting place for Valencianistas from all over the world, who will be able to directly influence day-to-day club decisions across an extensive range of polls deciding on everything from in-stadium designs, celebration anthems, inspirational club mottos, player challenges, exclusive shirt designs and much more. Fans can also look forward to once-in-a-lifetime ‘money can’t buy’ experiences, including, but not limited to, the chance to meet legends of the club from both the past and the present, connect digitally with existing stars, go behind the scenes at the Mestalla on match days and to to play real matches on the pitch at the Mestalla. VCF will fully embrace the Socios.com platform and $VCF Fan Tokens, looking for new ways to maximise the potential of this new partnership to benefit its global fanbase.
The agreement is part of Valencia CF’s strategy and firm commitment to push for innovation. As part of an overarching drive to explore new trends and formats, this new partnership will allow the Club to seek new ways of engagement with its local, national and international fanbase.
Valencia CF joins an elite international network of 40+ leading sporting properties on the Socios.com roster, including FC Barcelona, Atlético Madrid, Paris Saint-Germain, Juventus, AC Milan, Manchester City, the Argentina national soccer team and Brazilian giants Corinthians and Atletico Mineiro. Leading MMA organisations the UFC and PFL have also partnered with Socios.com to launch Fan Tokens, as will Aston Martin Cognizant of Formula One™. Socios.com has also announced partnerships with New Jersey Devils of the NHL, Philadelphia 76ers and Boston Celtics of the NBA and NASCAR team Roush Fenway Racing.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com will continue its expansion throughout 2021, targeting many more Fan Token launches with partners from across the world.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Today’s launch shows how central $VCF Fan Tokens will be to Valencia’s global fan engagement and how seriously the Socios.com platform is being taken by the world’s biggest sporting organisations.
“This is the first time players have worn a kit featuring their Fan Token and it’s a really proud moment for us. We hope it brings Valencia good luck throughout the forthcoming season.
“Today’s announcement shows just how far we’ve come, but we’re still only just getting started. Watch this space for more major announcements coming soon.”
